DIGGY BLOG

The acronym WAF has slowly crept into our lexicon. Means WAF Wife Acceptance Factor. It is generally used in conjunction with a number of high-tech electronics and in particular by purchasing centeror entertainment facility designed for home entertainment. More and more marketing experts are turning to the critical WAF (factor of acceptance of wife) of their products. Studies consistently show that women make the final decision on purchases – some studies sayas high as 74% – about the make or model of a family will buy, or whether they will buy everything.

In electronics stores in North America take the factor of acceptance of women seriously. Men used to develop strategies to cajole or beg their wives to let them buy their big screen TV. Now, with women-friendly models of new televisions, which has become a thing of the past. Sleek LCD TVs are so thin and so light that they take as much space as a picture hanging on the wall. Ten years agothere would be no chance of a 60 "television coming into the family room or entertainment center at home. yesterdays big screen televisions rear projection with a better image clearer starting too given the volume of it takes enormous amounts of space – has given him a near zero WAF. Today, new DLP televisions take up one third of the space of yesterdays big screen TV's.

In fact, there were a surprising trend in sales of televisions. Although the advent of highHDTV and better image and sound quality of LCD and plasma screens play an important role in increasing sales of televisions, industry insiders suggest that another factor was the Wife Acceptance factor . The women come now to the electronics stores to replace their existing TV sets, they want to get rid of the majority and want to design lighter sleeker new thin TVs provide. The best news for manufactures is that women are not only replacingtelevision for their entertainment center at home but actually buying more than one television set in places they have never allowed before. Small LCD screens in kitchens, bedrooms and home office.

Although, to refer to the visual of something too big or too ugly, WAF can now say "too" something, too light or too expensive or too difficult to use. It has seeped into most segments of the marketing world. You hear the WAF used by sellers of new cars andFurniture-but never more than on the floor of an electronics store If you are looking to buy a stereo or a new home entertainment center. If popular, the term factor and powerful men, the habits purchasing forums that men are breaking with the WAF threads and discussions. Go to any forum of appropriate toys for men and you will see thread after thread of discussions on the WAF of motorcycles, new stereo receivers and home theater configurations.

Wife AcceptanceFactor is actually changing the design and nature of our consumer goods. Over the last 10 years, the demand for sleek design of the electronic invisible through the roof. New homes have speakers built into the ceilings and walls. Centers of entertainment and built-ins are designed to be hidden by sliding doors and cupboards cleverly designed. Backyards rock featuring speakers garden and easy to use one button remote control for a typical installation of home theater can nowcosts almost as much as a new TV. All in the name of making the husband happy.

Because the purchasing power of women and the WAF factor (acceptance of wife) the effect on men in their lives, the electronics industry has responded to the request not to work alone, but form too. New homes are built to hide the cables and son. Speakers are hidden in walls, shopping home theater can be hidden at the touch of a button. Because the electronics industry has recognized WAFas a deterrent in the habits of men they know a huge boost in sales.